Academic School/College: School of Journalism and Communication (SOJC). This 4-year Bachelor of Arts (BA) or Bachelor of Science (BS) in Public Relations is a nationally certified program designed to teach students how to connect people to information, organizations, and other people, ethically and strategically. Students learn to convey the right message to the right audience at the right time, while building relationships based on trust and transparency. The curriculum is comprehensive, covering core communication theories, media law and ethics, writing for influence and digital audiences, strategic communication research, and advanced public relations planning and campaign execution. Students gain hands-on experience by developing innovative campaigns for real clients in the student-run public relations firm (Allen Hall Public Relations), expanding their network in the Public Relations Student Society of America (PRSSA), and through numerous internship opportunities. A BA requires up to two years of a second language, while a BS requires up to a year of math.

Graduates are well-prepared for diverse and dynamic careers in the public relations and broader communications industry, both in-house and agency settings. Career options include: Public Relations Specialist/Manager, Media Relations Professional, Corporate Communications, Social Media Manager, Content Creator, Event Planner, Marketing Communications, Crisis Communications Specialist, Public Affairs, Community Relations, and roles in sports PR, sustainability PR, and tech communications. Alumni have secured positions with major companies and organizations such as Disney, MLB, DreamWorks, LinkedIn, Edelman PR, Sony Music Group, Christian Louboutin, and the Chicago Sky (WNBA), as well as in law, business, human resources, non-profit management, and political PR. The program's hands-on learning, strong alumni network, and industry connections provide a significant advantage in the job market.

The University of Oregon is a leading public research university and Oregon's only member of the prestigious Association of American Universities (AAU), signifying high research activity and academic excellence. The program is taught by the School of Journalism and Communication (SOJC), one of the pioneering and AEJMC-accredited journalism and communication schools in the USA, boasting 16 Pulitzer Prizes won by faculty and alumni. Students benefit from an unbeatable quality of life in Eugene, consistently ranked as a top 50 "college town" on the West Coast, offering a vibrant and welcoming environment. The SOJC provides exceptional hands-on learning through a student-run PR firm (Allen Hall Public Relations) and modern facilities, including the Experience Hub with an immersive media lab, podcast studio, and social media analytics lab.