Academic college: College of Organizational, Computational, and Information Sciences. This 48-credit joint major with Business integrates PR and marketing, teaching students how to craft engaging content, build brand awareness, and drive conversion. The curriculum covers visual communication, content creation, social media analytics, principles of marketing, and business analytics. Students learn to amplify messages across marketing channels and become experts in strategic communication, digital marketing, market research, crisis management, and more. A capstone project is required.

Graduates are prepared for careers in public relations, marketing, and media. Career options include: Public Relations Specialist/Manager, Marketing Specialist/Manager, Advertising and Promotions Manager, Content Strategist, Social Media Manager, Market Research Analyst, Copywriter, and positions in digital marketing and communications. Alumni work in various industries, including advertising agencies, corporations, non-profits, and media organizations.

Simmons University, based in Boston, regularly voted the USA's #1 student city, offers a vibrant urban environment. It is a women-centered university at the undergraduate level, providing a unique and empowering educational experience. All students gain practical, career-related experience through internships, clinical placements, research projects, or independent study. The program includes opportunities to learn from industry leaders, such as the annual trip to Omnicom in NYC.