Academic college: College of Organizational, Computational, and Information Sciences, School of Management. The Prince Program in Retail Management, established in 1905 by Lucinda Prince, is recognized as one of the few undergraduate programs specifically geared toward preparing students for a career in all aspects of retailing. This Bachelor of Science in Business Administration (BSBA) degree program equips graduates with the academic foundation and experiential tools required to succeed in the dynamic retail industry. The curriculum focuses on adapting to changing demographics and lifestyles, responding to global competition, utilizing technology, and applying sound marketing and financial management. It emphasizes critical analysis of consumer behavior and mastery of the latest methods and technology for improving retail profitability. The program is accredited by AACSB-International, the Association to Advance Collegiate Schools of Business, which is a prestigious global accreditation.

Graduates of the program have successful careers at companies like Nordstrom, Panera Bread, Macy's, Crate & Barrel, Arnold Worldwide, and Hill Holiday. The program prepares students for a wide range of roles within the retail and consumer goods industries. Career opportunities include: Retail Buyer, Merchandise Planner, Store Manager, E-commerce Specialist, Brand Manager, Marketing Analyst, Supply Chain Manager, Visual Merchandiser, Retail Operations Manager, Business Analyst, Human Resources in Retail, Product Development, Digital Marketing Specialist, Sales and Business Development. The required internship and the AACSB accreditation significantly enhance graduate prospects and employability.

Simmons University is based in Boston, regularly voted the USA's #1 student city, offering a vibrant urban environment with numerous internship and career opportunities. Simmons is women-centered at the undergraduate level, providing a unique and supportive educational experience. All students get practical, career-related experience through an internship, clinical placement, research project, or independent study, ensuring graduates are career-ready. The AACSB-International accreditation is recognized worldwide as the highest standard of quality for business schools, with only 6% of the world's business schools achieving it. This signifies higher-quality programs, better faculty, and graduates who are sought after by top employers and receive competitive salaries. The university also has a long-standing legacy in retail management through the Prince Program.