Department: Department of Sociology (jointly taught with The York Management School). This innovative Master of Science program provides a unique blend of sociological and management skills to understand and assess the impact of social media on commercial, public, and third-sector organizations globally. You will gain an in-depth understanding of existing and emerging technologies, and critically analyze how social media is perceived, employed, and managed by users and organizations. The curriculum examines how digital information and communication technology (ICT) is managed within businesses, explores alternative strategies for ICT management, and identifies key innovations driven by new media. The course will challenge you to think independently and critically about social media, enabling you to develop strategies for improving social and commercial relations. The program culminates in a substantial dissertation based on your own original research.

Graduates are well-prepared for diverse roles in the rapidly evolving digital landscape, applying their analytical, research, and management skills. Potential career paths include: Social Media Manager, Social Media Consultant, Social Media Marketer, Information Analyst (in public or private sector organizations), Digital Strategist, Creative Director, Marketing Manager, E-commerce Manager, Public Relations Officer, Account Executive, Data Analyst, Web Designer/Developer (with additional technical experience). The program also provides an excellent foundation for further academic study at PhD level.

The University of York is a member of the UK's prestigious Russell Group, signifying its commitment to world-class research and teaching. It is a university with many highly ranked subjects and with great graduate prospects, demonstrating its academic excellence and strong employability outcomes. The university is located in a historic city in northern England that's famous for being friendly, offering a welcoming and culturally rich environment for students. The Department of Sociology is internationally recognized, with faculty engaged in world-class, publicly engaged research, ensuring you learn from experts at the forefront of their fields. The multidisciplinary approach of this MSc, combining sociology with business management, provides a comprehensive and unique perspective on social media.