Department: Department of Sociology. This Master of Arts program provides the practical research skills and conceptual foundations needed to conduct studies in the rapidly evolving field of social media. It examines the role of social media in contemporary societies and its potential for ethical research. You will gain a strong foundation in traditional social science research methods, as well as explore new methods of analysis for both large- and small-scale data generated by digital communication technologies. The program will equip you to critically interpret, analyze, and evaluate social theories, concepts, methodologies, and arguments related to the sociological study of social media, culture, and globalization. You will work with world-leading academics who will challenge you to think independently and excel. The course culminates in a 15,000-word dissertation based on your own original research.

Graduates are well-prepared for roles requiring awareness of digital social research practice and theory across various industries. Career opportunities include: Social Media Analyst, Social Media Manager, Social Media and Content Strategist, Digital Marketing Executive, Digital Communications Officer, Content Editor, Social Researcher, Market Research Executive, Insight Executive, roles in marketing, media, arts, heritage, leisure, management. This MA also provides an ideal platform for further academic study at PhD level.

The University of York is a member of the UK's prestigious Russell Group, indicating its commitment to world-class research and teaching. It is a university with many highly ranked subjects and with great graduate prospects, demonstrating its academic excellence and strong employability outcomes for its students. The Department of Sociology was ranked 1st for research impact and 4th in the UK for research overall according to the Times Higher Education's ranking of the latest REF results (2021), ensuring you learn from experts at the forefront of their fields. The university is located in a historic city in northern England that's famous for being friendly, offering a welcoming and culturally rich environment for students.