Faculty: BU Business School. This Bachelor of Science (with Honours) program is designed to develop highly skilled and reflective sport coaches. It focuses on coaching practice, sport psychology, and coaching sciences, equipping students with the skills to evaluate diverse sport coaching contexts and influence ethical and sustainable coaching practice. The curriculum emphasizes practical, hands-on experience, backing up theory through laboratory and applied work. Bournemouth University offers state-of-the-art equipment across two modern campuses (Talbot and Lansdowne) and guarantees work placement opportunities for every undergraduate student. The Business School, which houses this program, is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a hallmark of excellence in business education globally.

Graduates are well-prepared for diverse roles in the sports, leisure, education, health, and events sectors. Career opportunities are varied, ranging from working in performance sport organisations to local authorities and schools. When you graduate, you will be well-placed to occupy roles such as: Sports Coach (e.g., performance sport, community, youth), Sports Development Officer, Performance Analyst, Strength & Conditioning Coach, PE Teacher (requires further PGCE/QTS for state schools), Sports Manager, Events Manager, Fitness Professional, Community Sports Coordinator, Health & Wellbeing Advisor, or roles within national governing bodies of sport and sports and leisure centres. <br> The program's guaranteed work placement opportunities (short or long) and strong links with industry (including AFC Bournemouth) provide invaluable practical experience and professional connections. Graduates have gone on to roles at organisations like AFC Bournemouth Academy, Southampton FC, Crystal Palace FC Foundation, and England Netball. 94% of graduates are in employment or further study 15 months after graduating.

Bournemouth University offers state-of-the-art equipment across two modern campuses, providing excellent resources for an interactive learning experience. A key distinguishing feature is the work placement opportunities for every undergraduate student, ensuring practical, real-world experience and professional networking. The BU Business School, which houses this faculty, is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a global standard of excellence. The course itself emphasizes practical coaching, sport psychology, and coaching sciences to develop ethical and sustainable coaching practices. It has strong links with major names in the sports industry, informing teaching and providing placement opportunities, including a relationship with AFC Bournemouth.