This program provides advanced training in the principles and practice of global marketing, equipping students with the knowledge and skills necessary to succeed in international marketing roles. Students will learn about topics such as international marketing strategy, global consumer behavior, digital marketing, brand management, and marketing analytics, with a focus on a global perspective. The program emphasizes the development of marketing expertise, analytical skills, intercultural competence, and prepares students for a variety of marketing careers in various sectors.

(Career options are highly dependent on the chosen specializations within global marketing. Potential paths include but are not limited to:) Global Marketing Manager, International Brand Manager, Digital Marketing Manager (Global), Market Research Analyst (International Focus), Marketing Consultant (International Focus), (Potentially roles in related marketing, advertising, brand management, consulting, and other sectors with an international focus)

- Member of the UK's prestigious Russell Group
- University with many highly ranked subjects and great graduate prospects
- Located in a historic and friendly city in northern England