This STEM-classified Master of Arts program, jointly offered by the Herberger Institute for Design and the Arts and the Walter Cronkite School of Journalism and Mass Communication, focuses on directing, producing, and creating impactful content using emerging media techniques. Students will learn about immersive storytelling, virtual and augmented reality, interactive narratives, data visualization, and other cutting-edge media forms. The curriculum blends creative practice with theoretical understanding, preparing graduates to innovate in the evolving media landscape. As a STEM-classified degree, international graduates are eligible for up to 3 years of Optional Practical Training (OPT) in the USA.

Career options include roles as immersive media producers, VR/AR content creators, interactive storytellers, data visualization specialists, transmedia producers, digital content strategists, UX/UI designers for emerging media, and innovators in fields such as entertainment, journalism, marketing, education, and training. The program's focus on emerging technologies and narrative skills equips graduates for leadership roles in the future of media.

Arizona State University's California Center is located in Los Angeles, the #4 student city in the USA according to QS Student Cities 2025. It offers career-launching connections with leading film, media, and fashion companies, providing unparalleled networking and internship opportunities. Students benefit from first-class experiential learning and access to elite Hollywood technology and industry professionals.