This Bachelor of Arts (Honours) program combines the study of international tourism with core business management principles. Students will gain expertise in areas such as tourism planning, destination management, marketing, finance, and strategic management within the context of the global tourism industry. The program emphasizes the development of analytical skills, research methods, and a practical understanding of both tourism operations and business management, preparing students for careers in the tourism and hospitality industry.

(Career options are highly dependent on chosen specializations, further study, and experience. Potential paths include but are not limited to:) Roles in: Tourism Manager, Destination Marketing Manager, Hotel Manager, Event Manager, Travel Consultant, Tour Operator, Business Development Manager (Tourism), Marketing Manager (Tourism), Tourism Policy Analyst, Hospitality Manager, (Potentially roles in related tourism boards, travel agencies, hotels, resorts, and event management companies)

- State-of-the-art equipment across two modern campuses
- Work placement opportunities for every undergraduate student
- Business School accredited by the Association to Advance Collegiate Schools of Business (AACSB).
- Taught within the BU Business School.