This Bachelor of Arts (Honours) program provides a comprehensive understanding of international marketing principles and practices. Students will gain expertise in areas such as global brand management, international consumer behavior, digital marketing, and market research. The program emphasizes the development of marketing skills, analytical skills, and a practical understanding of global marketing operations, preparing students for careers in international marketing and related fields.

(Career options are highly dependent on chosen specializations, further study, and experience. Potential paths include but are not limited to:) Roles in: International Marketing Manager, Global Brand Manager, Digital Marketing Specialist (International), Market Research Analyst (Global), International Sales and Marketing Executive, Export Marketing Manager, International Communications Manager, Social Media Manager (International), International Advertising Executive, (Potentially roles in related multinational corporations, marketing agencies, and international organizations)

- One of the most international universities in the UK
- Four campuses in London, regularly voted the #1 student city
- Links to globally recognised companies such as the BBC, Sony and the Financial Times.
- Taught within the Westminster Business School