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University of Westminster

Course: MSc Digital Marketing Management

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Course Details

School: University of Westminster

Subject area: Digital Marketing Management

Level: Master of Science (MSc)

Degree duration: 1 year

Degree intake date(s): September, January

Annual tuition fee: £19,500

*Note: The fees quoted above are subject to change by the course provider and are for guidance only. If your application is successful, a detailed breakdown of fees will be provided with your offer.

School: Westminster Business School. This one-year Master of Science (MSc) program in Digital Marketing Management focuses on the strategic and managerial aspects of digital marketing. The curriculum will likely cover areas such as digital marketing strategy development, campaign planning and management, digital branding, customer relationship management (CRM), digital marketing analytics, e-commerce management, global digital marketing, and leadership in digital marketing teams. The program aims to equip graduates with the skills to lead and manage digital marketing initiatives effectively.
Career options in management roles within digital marketing, such as digital marketing manager, marketing director (with a digital focus), e-commerce manager, CRM manager, digital strategy manager, and marketing consultant. The university's London location and industry links enhance career prospects in a major global business hub.
The University of Westminster is one of the most international universities in the UK, fostering a diverse learning environment within its Westminster Business School. It has four campuses located in London, a city regularly voted the world's #1 student city, offering unparalleled cultural and professional opportunities in the digital marketing sector. The university has links to globally recognised companies such as the BBC, Sony, and the Financial Times, potentially providing valuable networking and career pathways for students in business and management programs.
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