School: College of Social Sciences, Birmingham Business School, Department of Management. This three-year Bachelor of Science (with Honours) program provides a comprehensive understanding of key business functions and management principles with a specific focus on Marketing. It typically covers areas such as marketing principles, consumer behavior, digital marketing, branding, advertising, and market research, alongside core business modules, preparing graduates for specialist roles in the field of marketing within a broader business context. The program is offered by the prestigious Birmingham Business School, part of the College of Social Sciences.

Career options as marketing managers, digital marketing specialists, brand managers, advertising executives, market research analysts, public relations officers, and in various other marketing roles across diverse industries, benefiting from a strong understanding of overall business management.

The University of Birmingham is a member of the UK's prestigious Russell Group, known for its research-intensive universities. It is a highly ranked red brick university located in the heart of England. Birmingham is the UK's second largest and a very multicultural city, offering a vibrant and diverse student experience with strong professional opportunities, particularly in the marketing and creative sectors. The program is offered by the well-regarded Birmingham Business School.