Academic college: The Gwen Ifill College of Media, Arts, and Humanities. This four-year Bachelor of Arts (BA) program with a focus on Integrated Media within Communications equips students with a broad understanding of various media forms and their convergence. The curriculum likely covers areas such as digital media production, social media strategy, video and audio production, web content creation, and potentially elements of graphic design and writing for different platforms. Graduates have pursued careers in fields such as advertising (across multiple platforms), design (digital and interactive), editing (various media), event planning (digital promotion), social media management, video and audio production, and writing (for online and multimedia).

Career options in roles that require a versatile skillset across different media, such as digital marketing specialist, social media manager, content creator (text, video, audio), multimedia producer, web content manager, marketing coordinator, and potentially in integrated advertising and public relations roles.

Simmons University is based in Boston, consistently ranked as a top student city in the USA, offering a vibrant cultural and professional environment. At the undergraduate level, Simmons is a women-centered institution, fostering a supportive and empowering community. A key feature of the Simmons experience is the requirement for all students to gain practical, career-related experience through an internship, clinical placement, research project, or independent study, which is crucial for building a portfolio in the diverse field of integrated media.