Academic School/College: Academic Center for Exploratory Students (initially), then Neag School of Education, Department of Kinesiology. This four-year Bachelor of Science (BS) program in Sport Management begins with a two-year pre-professional phase. During these initial years, students focus on general education requirements and foundational courses that provide a broad understanding across disciplines such as communication, economics, mathematics, psychology, and sociology, which are crucial for success in the sport industry. Upon successful completion of prerequisites (including specific courses and maintaining a competitive GPA, typically a minimum of 2.2 overall, though 3.0 is highly recommended for strong admission consideration) and submitting a supplemental application in the spring of their sophomore year, students are admitted to the professional Sport Management major for their junior and senior years. The professional program prepares students for employment in the marketing, promotion, and/or management of sport-related enterprises. Key areas of study include: Management of Sport Organizations, Sport Venue and Event Management, Sport Law, Introduction to Sport Marketing, Financial Management in the Sport Industry, and Introduction to Sport Communication. A significant component is experiential learning through a required 6-credit internship (e.g., 400 hours) in sport organizations, allowing for hands-on application of knowledge.

Career options for graduates are excellent and span various facets of the dynamic sport industry. UConn's status as a prestigious public university and Tier 1 research institution, combined with its strong academic programs, ensures well-prepared graduates with promising prospects. Graduates are prepared for employment in the marketing, promotion, and/or management of sport-related enterprises, which can include community, college/university (e.g., athletic departments), professional, and corporate sport organizations. Potential roles include: Marketing Manager, Event Coordinator, Facility Manager, Sales Representative, Sponsorship Coordinator, Sports Agent (with further qualifications), Director of Operations, Media Relations Specialist, and positions in governing bodies, non-profits, and agencies related to sport. The program's required internship and strong industry connections provide invaluable real-world experience and networking opportunities, significantly boosting career readiness.

The University of Connecticut is a prestigious public university and a Tier 1 research institution in the USA, recognized for its world-class research and academic excellence. It offers world-class facilities, with state-of-the-art technologies and equipment that enhance the learning experience. UConn's extensive flagship campus in Storrs offers a true US college experience, providing a vibrant campus life. The Sport Management program, housed within the highly-regarded Department of Kinesiology, emphasizes a blend of classroom knowledge, research, and extensive field experiences, preparing students to be leaders and innovators in the sport industry.