Faculty: BU Business School. This three-year Bachelor of Arts (with Honours) program provides a comprehensive understanding of key business functions and management principles with a significant focus on marketing. It typically covers core business areas such as finance, human resource management, and operations, integrated with specialist modules in marketing principles, consumer behaviour, digital marketing, branding, marketing communications, and marketing strategy, preparing graduates for specialist roles in the marketing field within organizations. The program is offered by the BU Business School.

Career options as marketing managers, digital marketing specialists, brand managers, market research analysts, advertising executives, public relations officers, and in various other marketing roles across diverse industries, benefiting from a solid foundation in overall business management. The work placement opportunities can provide valuable experience within marketing departments or advertising agencies.

Bournemouth University offers state-of-the-art equipment across two modern campuses, providing a high-quality learning environment relevant to business and marketing studies. A significant advantage is the provision of work placement opportunities for every undergraduate student, offering potential experience within marketing functions. The BU Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a globally recognized standard of excellence in business education, highly relevant for careers in marketing.