School: Westminster Business School. This three-year Bachelor of Arts (with Honours) program provides a comprehensive understanding of key business functions and management principles with a specific focus on digital business. It typically covers areas such as e-commerce, digital marketing, data analytics, online business strategy, social media management, and innovation in the digital space, preparing graduates for roles in the rapidly evolving digital economy.

Career options in digital marketing, e-commerce management, social media management, digital business analysis, online business development, digital project management, and roles in technology-driven companies and traditional businesses undergoing digital transformation.

The University of Westminster is one of the most international universities in the UK, offering a diverse and global learning environment. It has four campuses in London, which is regularly voted the world's #1 student city, providing a vibrant cultural and professional landscape, particularly for the digital sector. The university has links to globally recognised companies such as the BBC, Sony, and the Financial Times, potentially offering valuable networking and career opportunities in digital business. The program is part of the Westminster Business School.