Academic School: Dyson College of Arts and Sciences, Department of Media, Communications, and Visual Arts. This 4-year (full-time) Bachelor of Science (BS) in Public Relations prepares students for dynamic careers in the communications industry. The innovative curriculum extends beyond traditional press releases and pitch letters, focusing on the latest concepts, techniques, creative strategies, and cutting-edge technology essential for today's digital communications landscape. Students gain hands-on experience in the state-of-the-art Communications Center, working with professional-grade equipment (HDV cameras, AVID/Final Cut Studio editing systems). A core component of the curriculum is required internships (e.g., MCA 393 Intern Program I), allowing students to build professional networks and gain invaluable real-world experience. Course topics include public relations campaigns, celebrity PR, crisis communications, event planning for PR, PR research, writing PR copy, and case studies. Students can also engage with EntranceOne, a student-run public relations agency, for practical experience. The program provides a strong foundation in strategic, tactical, and organizational skills needed to execute digital persuasion, navigate dynamic digital landscapes, and create connections across consumer, corporate, economic, government, and media sectors. The total credit requirement is 120 credits.

Graduates are well-prepared for diverse roles within the rapidly evolving public relations and communications industries. Career options include: Public Relations Specialist/Strategist, Media Relations Manager, Corporate Communications Manager, Consumer Relations Professional, Community Relations Manager, Event Planner, Social Media Manager, Crisis Communications Specialist, Brand Manager, Lobbyist, Public Information Officer, Communications Consultant, Content Creator, and roles in Advertising Agencies or Non-profit Communications. Pace's emphasis on required internships and its Westchester location (surrounded by Fortune 500 companies and with proximity to NYC) provides exceptional opportunities for networking, professional development, and job placement. Pace's alumni consistently achieve salaries exceeding the US university average.

Pace University is a highly ranked private university with a world-leading drive for innovation and a #1 ranking for experiential and work-integrated learning, which is central to its PR curriculum. It provides exclusive career preparation and internship connections for international students, ensuring robust support for professional development. Pace's graduates consistently achieve international alumni salaries that exceed the US university average, year after year, demonstrating strong career outcomes. The Westchester Campus is located in beautiful Westchester County, providing a professional, fast-paced environment surrounded by several Fortune 500 companies, offering significant internship and employment opportunities without the direct intensity of NYC. This location provides access to a wide range of industries and organizations for PR careers.