Academic College: College of Integrative Sciences and Arts. This Bachelor of Science program with a concentration in Social Media Management within Technical Communication prepares students to strategically manage, analyze, and communicate effectively using social media platforms. The curriculum delves into the management, history, theory, culture, practice, and ethics of social media. Students learn advanced technological skills for social media production, content development and management, reputation management, customer service, and strategic planning. The program focuses on how organizations can use social media to reach specific audiences, build brands, engage stakeholders, and respond to the rapidly evolving digital landscape. It's a project-oriented program with hands-on experiences, often involving community-engaged projects and using industry-standard social media management tools like Hootsuite and Buffer, as well as Adobe Creative Cloud. This is a STEM-eligible program, beneficial for international students seeking post-graduation work opportunities.

Graduates are highly marketable for roles requiring expertise in digital communication and social media strategy across various sectors including technology, marketing, public relations, non-profit, and government. Specific career options include: Social Media Manager, Social Media Specialist, Content Strategist, Digital Marketing Specialist, Public Relations Specialist, Community Manager, Web Content Editor, Communications Specialist, Brand Manager, Search Marketing Strategist (SEO/SEM), and Technical Writer (with a focus on digital/social platforms). The program's practical skills in content development, analytics, and ethical considerations prepare graduates for leadership in the digital space.

This degree is taught by ASU’s College of Integrative Sciences and Arts, offering an interdisciplinary approach that integrates various fields to foster innovative ideas and solutions, while allowing students to focus on their passions. ASU is a highly ranked public university with a world-leading drive for innovation and is consistently the #1 US public university chosen by international students. The Polytechnic campus provides industry partnerships, hands-on learning, and cutting-edge technology in a calm and easy-going setting, fostering practical skills and real-world application. The program's STEM designation is an added benefit for international graduates seeking post-study work opportunities.