Department: Bayes Business School. This three-year Bachelor of Science (with Honours) program offers an interdisciplinary approach, combining the study of business management with a focus on digital innovation and entrepreneurship. It typically covers core business principles alongside digital technologies, innovation management, venture creation in the digital space, e-commerce, and the development of digitally-driven business models, preparing graduates for roles in the rapidly evolving digital economy. The program is offered by the prestigious Bayes Business School (formerly Cass Business School).

Career options as digital entrepreneurs, innovation managers in digital companies, digital marketing specialists, e-commerce managers, business analysts in tech firms, product managers for digital products, and in various roles that require a blend of business acumen, digital literacy, and entrepreneurial skills. Graduates will benefit from the strong reputation and industry connections of Bayes Business School, particularly within London's thriving tech scene.

City, University of London offers teaching built on research, with supportive staff and outstanding facilities. It boasts excellent industry connections, particularly within the technology sector. The main campus is located in central London near Tech City and the Square Mile (the financial and business district), providing unparalleled access to internships and career opportunities in both established businesses undergoing digital transformation and innovative tech startups.