Department: Bayes Business School. This four-year Bachelor of Science (with Honours) program provides a strong foundation in core business principles with a significant focus on marketing, and importantly, includes a year-long professional placement in a relevant industry setting. It typically covers areas such as marketing principles, consumer behaviour, digital marketing, branding, marketing communications, market research, and strategic marketing, with the added benefit of substantial practical work experience enhancing future career prospects in the marketing field across various industries. The program is offered by the highly regarded Bayes Business School.

Career options in marketing roles such as marketing manager, digital marketing specialist, brand manager, market research analyst, advertising executive, public relations officer, social media manager, and various other marketing positions across diverse industries, with a significant advantage gained from a year of professional work experience, enhancing employability and career progression within the marketing industry. The excellent industry connections and central London location enhance career prospects in marketing.

City, University of London (specifically through its Bayes Business School) offers teaching built on research, with supportive staff and outstanding facilities, providing a strong academic foundation in business and marketing. The university has excellent industry connections, particularly within the business and marketing sectors, facilitating valuable placement opportunities. Its main campus is located in central London, near both Tech City and the Square Mile (the financial and business district), offering significant networking and career opportunities in the marketing industry, further boosted by the integrated professional placement year. The program is part of the prestigious Bayes Business School.