Academic School: Lubin School of Business. This STEM-classified Master of Science (MS) program is designed to provide a comprehensive understanding of the evolving social media and mobile marketing landscape. It's suitable for recent college graduates and experienced marketers seeking to develop or refine their expertise in digital marketing communications. The curriculum emphasizes the development and execution of strategic social media and mobile marketing plans for businesses and non-profit organizations. It offers a blend of strategy and science for creating, delivering, and managing brand communications. Students acquire knowledge, tools, and multidisciplinary skills for researching, planning, implementing, and evaluating social media and mobile strategies. Coursework is integrated with real-world, real-time projects, providing hands-on experience. The program is designed to prepare graduates to make an immediate impact in this dynamic sector.

Graduates are highly sought after in the digital marketing industry, with careers spanning across various sectors and offering roles in creative, analytical, and strategic capacities. Companies hiring graduates include Cartier, Consumer Reports, Diesel, Giorgio Armani, IBM, Ogilvy Advertising, Sony Music, Golden Artist Colors, Publicis Media, Group M, The Clorox Company, Havas Media Group. Specific roles include: Social Media Manager, Digital Marketing Director, Brand Marketing Manager, Mobile Developer, Media Manager, Director of Mobile Marketing, Director of Online Communications, Director of Social Marketing and Brand Communications, Director of Social Media Strategy, Engagement Manager, Multimedia Communications Specialist, Online Content Coordinator, Social Media Account Executive. The STEM classification makes international graduates eligible for 3 years of Optional Practical Training (OPT) in the USA, significantly enhancing post-graduation work opportunities.

Pace University is renowned for its exclusive career preparation and internship connections for international students, with its international alumni salaries consistently exceeding the US university average. Its New York City Campus in Lower Manhattan offers an unparalleled advantage, being close to Wall Street and the Brooklyn Bridge, providing access to leading industry practitioners, accomplished guest speakers, and a vast array of internship opportunities. The Lubin School of Business holds dual AACSB accreditation, an elite distinction shared by fewer than 2% of business schools worldwide, ensuring a high-quality education. The university emphasizes experiential learning and integrates real-world projects into its curriculum.