Faculty: Faculty of Media and Communication. This Master of Science program explores the application of artificial intelligence within the media industries, covering areas such as AI in content creation, media production, data journalism, audience analytics, and personalized media experiences, developing skills in both AI technologies and media practices.

Career options in AI-driven media production, data journalism, media analytics, personalized content delivery, digital marketing, advertising technology, and roles bridging artificial intelligence and media innovation.

Bournemouth University offers state-of-the-art equipment across two modern campuses and work placement opportunities for every undergraduate student (though this is a postgraduate program). The Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB). The program is within the Faculty of Media and Communication.