This Master of Science (MSc) program provides an advanced understanding of international marketing principles and practices, combined with expertise in business intelligence and data analytics. Students will gain expertise in areas such as global brand management, digital marketing, market research, and data-driven decision-making. The program emphasizes the development of marketing skills, analytical skills, and a practical understanding of global marketing operations, with a focus on leveraging data for strategic marketing decisions, preparing students for careers in international marketing and business intelligence.

(Career options are highly dependent on chosen specializations, further study, and experience. Potential paths include but are not limited to:) Roles in: International Marketing Manager, Global Brand Manager, Digital Marketing Analyst, Market Research Analyst (Global), Business Intelligence Analyst (Marketing), Marketing Data Analyst, International Marketing Consultant, E-commerce Marketing Manager (International), Marketing Strategist (Data-Driven), (Potentially roles in related multinational corporations, marketing agencies, and technology companies)

- A university with a forward-thinking environment and diverse international community
- Essex is a centre of world-leading research excellence for the social sciences
- Offers a location close to beautiful countryside that's only an hour away from London by train.
- Taught within the Essex Business School, Faculty of Social Sciences