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Queen Mary University of London

Course: MSc International Marketing and Business Strategies

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Course Details

School: Queen Mary University of London

Subject area: International Marketing and Business Strategies

Level: Postgraduate (Master's)

Degree duration: 1

Degree intake date(s): September

Annual tuition fee: £31,850

*Note: The fees quoted above are subject to change by the course provider and are for guidance only. If your application is successful, a detailed breakdown of fees will be provided with your offer.

This Master of Science (MSc) program provides an advanced understanding of international marketing principles and business strategies. Students will gain expertise in areas such as global brand management, international consumer behavior, strategic marketing planning, and international business strategy. The program emphasizes the development of marketing skills, analytical skills, and a practical understanding of global marketing and business operations, preparing students for careers in international marketing and strategic business development.
(Career options are highly dependent on chosen specializations, further study, and experience. Potential paths include but are not limited to:) Roles in: International Marketing Manager, Global Brand Manager, Strategic Marketing Planner, International Business Development Manager, Market Research Analyst (Global), International Sales and Marketing Director, Export Marketing Manager, International Communications Director, Strategic Account Manager (International), (Potentially roles in related multinational corporations, marketing agencies, and international organizations)
- Member of the UK's prestigious Russell Group
- Strong background in social justice, social mobility and embracing diversity
- A campus university in London, regularly voted the world's #1 student city.
- Taught within the School of Business and Management, Faculty of Humanities and Social Sciences
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