This Master of Science (MSc) program provides an advanced understanding of international marketing principles and consumer psychology. Students will gain expertise in areas such as global brand management, international consumer behavior, psychological marketing strategies, and market research. The program emphasizes the development of marketing skills, analytical skills, and a practical understanding of global marketing operations, with a focus on applying psychological insights to marketing strategies, preparing students for careers in international marketing and consumer research.

(Career options are highly dependent on chosen specializations, further study, and experience. Potential paths include but are not limited to:) Roles in: International Marketing Manager, Global Brand Manager, Consumer Insights Analyst, Market Research Analyst (Global), Consumer Psychology Consultant, Digital Marketing Strategist (Psychology Focus), User Experience Researcher, Behavioral Marketing Specialist, Brand Strategy Consultant (Psychology Focus), (Potentially roles in related multinational corporations, marketing agencies, and consumer research firms)

- Member of the UK's prestigious Russell Group
- Strong background in social justice, social mobility and embracing diversity
- A campus university in London, regularly voted the world's #1 student city.
- Taught within the School of Business and Management, Faculty of Humanities and Social Sciences