This Master of Science (MSc) program provides an advanced understanding of strategic marketing principles and practices within a global context. Students will gain expertise in areas such as international market analysis, global brand management, digital marketing strategy, and cross-cultural consumer behavior. The program emphasizes the development of analytical skills, research methods, and a practical understanding of the challenges and opportunities in marketing products and services in diverse international markets, preparing students for careers in international marketing, brand management, and related fields.

(Career options are highly dependent on chosen specializations, further study, and experience. Potential paths include but are not limited to:) Roles in: International Marketing Manager, Global Brand Manager, Digital Marketing Strategist (International), Market Research Analyst (Global), Marketing Consultant (International), Export Marketing Manager, International Sales Manager, Product Manager (Global), Marketing Director (International), Cross-Cultural Marketing Specialist, (Potentially roles in related multinational corporations, marketing agencies, and consulting firms)

- Member of the UK's prestigious Russell Group
- Fourth oldest university in the English-speaking world
- Member of Universitas21 (U21), a global network of world-leading, research-intensive universities
- Taught within the Business School, College of Social Sciences